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✨ Gen Z accounts for 40% of global consumers, and their spending power has reached $360 billion.

Table of Contents

Problem

People & Businesses who need to be at the forefront of understanding behavioural changes, and need to save time in being quickly informed of the shifts in the Gen Z market.
They want to save time and effort to focus on developing new marketing strategy without spending hours doing consumer insight research.
Lack of time to do the following:

TIME →	ANALYSIS →	VALIDATION →	IDENTIFICATION.
is an important concern for businesses conducting in-depth consumer insight research in order to keep up with shifting behaviours and trends	Of key insights from data to identify patterns and trends can be resource-intensive, and be a timely and complex process	Of data sources, ensuring its accuracy and identifying biases in the data	Of the actionable insights based on research findings is crucial to developing new strategies or changes to existing products or services.

Solution

A web and app platform where people can very simply search for innovative, validated, and actionable insights to apply to their work.

SAVES TIME	SAVES BRAINWORK	INSPIRES THINKING	SHARES KNOWLEDGE
when researching and analysing key insights, get straight to the relevant materials.	when putting together a pitch deck.	for strategy planning, pitch decks, meetings, etc.	with team members and wider company

User Story

1. Discovery via online survey
1. Defining User personas
1. Crafting User stories

Lean Canvas

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Product Positioning